Research, design and communication through drawing.

Can I help you?
Experience Illustration logo surrounded by scenes of better understanding being elicited by good design, discussion and drawing

You're designing products, services or strategy.

You're trying to tell a complex story simply, or translate ideas into visuals.

You're trying to have the important conversations, but they're smothered in management-speak.

This is the sort of work I help with.

What I do is called service design, experience design or human-centred design. When I do it, though, there’s a lot of drawing involved, so I call it experience illustration.

Conveying meaning through different kinds of drawing.

I care about designing the best possible experiences for people. My design tools come from comics, animation and storyboarding (that’s my background).

I try to use these tools in ideations, design sprints or one-on-one interviews to get people into an open, honest frame of mind, which is crucial for getting the result we need:

Ideas we would not have found by sitting alone in a room and making a list.

So the goal with experience illustration is pretty simple.

Use lines on paper to help make the work of design safe, clear & inspiring.

It takes a lot of hard work to create that environment, though!

The rest of this site explains how experience illustration works.

It shows you what “safe, clear and inspiring” looks like.

It gives use cases so you can consider how it would fit into the work you’re doing.

You’ll get an idea of what a Drawing for Story workshop looks like, and how it might help you or your team.

You'll find out about sketchnoting, and how I do it.

And sometimes I like to talk about storytelling and ethics, so there’s that, too.

Any questions? Want more details? Shoot me a message.

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Product, service, strategy,
communication design


Experience Illustration logo

Experience Illustration

David Blumenstein
+61 (0)422 509 144

317-329 Dorcas St, South Melbourne, Vic 3205

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