Experience illustration is powerful at many points in a project.
As part of designing products, services and interactions, I research, interview, observe and facilitate workshops and discussions. While I can produce design outputs that look like written reports or PowerPoint presentations, my work begins and ends with deep listening and drawing.
When trying to find solutions, designers tack between different stages of work, which I describe as Research, Design and Explain. Here's how experience illustration is used as part of that work.
Research
In this stage we're learning things, and consolidating our learning.
Illustrated visual talking points for customer interviews
Customer experience interviews, translated into visual stories for use in ideation
Interviewing colleagues and visualising stages in a customer journey on-the-spot
Sketchnoting and prototyping internal communications
I've written a whitepaper with more detail on these experience illustration use cases. If you'd like a copy, drop me your email below and I'll shoot you a download link.